Hisham is a contributor for Yoga Lifestyles. His corporate career started in the UAE in late 1988; he worked for firms such as R.J. Reynolds, Danone Group, and Richemont Group across several countries in the GCC. He climbed up the ladder in roles and responsibilities to manage regions and businesses in the Middle East. In 2003, after 15 years of business experience, he took a leap of faith towards starting up something on his own. At almost 10 years in, the business has grown to cover 3 major markets with a turnover exceeding US$60 million. Hisham's vision is to continue his regional expansion to the rest of the Middle East markets.