Practicing the art of yoga is an exciting and fulfilling experience that will undoubtedly change the way you think, eat, breathe, behave and live in general. Dating back thousands of years with its roots based in India, the ancient practice comes in many forms and so life-changing are the benefits, that you may be tempted to become a teacher after finding your ‘Zen’! Running a yoga studio is sure to be rewarding, as you watch beginner, multi-level and advanced students perfect poses and reach a heightened level of intuition, not to mention a stronger connection with their inner-selves.
With almost half of the US population claiming to be ‘yogis’ nowadays, it won’t be difficult enticing people to roll out their mats. Nevertheless, competition is fairly fierce in such a saturated industry and so, marketing should be at the top of your agenda when kick-starting the business. To stay ahead of competitors and get your name known, use the following marketing tips for yoga teachers to your advantage.
Finding a Niche
It’s important to remember that there are 14 main types of yoga, including Hatha, Ashtanga and Bikram, therefore if you are to attract the right audience, you must find your niche! This is one of the top marketing tips for yoga teachers and by understanding which people in your radius have yoga needs that match your specific style, luring in students will be a breeze. Discover how other teachers in your niche are marketing themselves and focus heavily on which age group you plan on advertising classes to.
Building an Online Community
Social media is advancing day by day, with millions of web users logging online to communicate, share and do business via platforms like Facebook, Twitter and Instagram, among many others. Frequent engagement is important and the Internet will be your best friend when you become a yoga teacher. Not only will it enable you to talk to students on a personal level and inform them about upcoming classes, deals and membership details but also, it’ll make it possible to extend services beyond your locality.
Doing Some Legwork
For local yoga studios, a bit of legwork at the beginning will get the facility noticed. In fact, it could mean the difference between maintaining balance as a business owner and losing it. Attending local events to talk about yoga teaching services, handing out flyers and testing out paper marketing techniques will guarantee results. Other ‘traditional’ marketing tips for yoga teachers include leaving business cards in stores and inviting people to their first session for free.